When it comes to reproductive healthcare, the media often shares the stories and struggles of women—but not of their doctors.

We aimed to flip this narrative and ignite dialogue by coining a new term: Hippocrites. A fusion of Hippocratic and hypocrites, it defines a devastating reality—when reproductive laws force doctors to betray their oath and become hypocrites, not by choice, but by law. A rallying cry for doctors. And a wake-up call for the world.


ROLE
—
Creative Lead

RECOGNITION
—
29th Annual Webby Awards:
Nominee: Advertising, Media & PR - Health, Wellness & Pharmaceutical
Nominee: Websites and Mobile Sites - Best Use of Video or Moving Image
9th Annual Shorty Impact Awards:
Winner: Audience Honor in Awareness Campaign
Cannes Indie Shorts Awards:
Official Selection
NYC Indie Short Awards:
Finalist
Official Selection
Independent Shorts Awards:
Platinum Award, Best Women Short
Gold Award, Best Female Directors
Bronze Award, Best Cinematography
Montreal Women Film Festival:
Best Actress - Isidora Castro
Top Shorts Film Festival:
Winner, Best Score - David Bessler
Winner, Best Original Story - Hippocrites
Venice Shorts:
Best Composer - David Bessler
Short Films Matter:
Finalist, Short of the Year
Official Selection

FEATURED ON
—
Short Films Matter
AdAge
Adweek
MediaPost
MM+M
PR Week
Shots
The Hollywood Reporter
Tela Viva

The significant disparity in breast cancer outcomes between white women and Black women — largely caused by discrimination and racial bias — has persisted over the years and demands urgent attention for medical providers to address this issue and initiate change.

In our second year working with The Chrysalis Initiative, we decided to turn the focus on hospitals in an effort to raise doctors', nurses, and hospital staff's awareness of this disparity and expose any blind spots and procedural issues that could be unknowingly perpetuating the problem.


ROLE
—
Creative Lead

RECOGNITION
—
Cannes Lions:
Gold, Disease Awareness: Integrated
Shortlist, Healthcare Professional Engagement
Shortlist, Lions Health Grand Prix for Good
#2 Healthcare Agency in the World
D&AD:
Shortlist: Impact / Initiative
Clio Health Awards:
Gold, Photography / Print & OOH Craft
Silver, Immersive / Experience / Activation
Bronze, Creative Use of Data
Bronze, Out of Home
The New York Festivals Health:
Gold, Pharma: Integrated Campaign
Silver, Pharma: Out of Home - Poster
Bronze, Pharma: Health & Disease Awareness Advocacy
Bronze, Pharma: Healthcare Professional Engagement
2x Finalist, Pharma: Healthcare Professional Engagement
London International Awards:
Gold, Craft Photography Campaign
Silver, Social Responsibility/Awareness
Silver, Craft Art Direction Campaign
Bronze, Social Responsibility Campaign
Global Independent Pharma Agency of the Year
MM+M:
Shortlist, Purpose-Driven Campaign
Shortlist, Health Equity
Shortlist, Use of Immersive Technology
The Creative Floor Awards:
Winner, Healthcare Professional - Mixed Media
Winner, Equity, Diversity & Inclusion - Mixed Media
Winner, Equity, Diversity & Inclusion - Ambient

FEATURED ON
—
AdWeek
AdAge
AdForum: Raising the Bar for Health Equity in Advertising
Little Black Book
Communication Arts - EXHIBIT
Cannes Lions Webinar: Health & The Health Conscious Consumer
Cannes Lions Health Track Highlights
Cannes Lions Official Wrap-Up Report
Cannes Lions Progress Check: DEI
OOH Today
MM+M Campaign Confidential
Fierce Pharma
Ads of the World
AdForum
Best Ads On TV
Clube de Criação
Roastbrief
Reel 360
The Stable

In the US, Black women are 40% more likely to die from breast cancer than White women, even with equal income and access to care. In a racist healthcare system, Black women are often dismissed and face prejudices that prevent them from receiving equitable care.

We’ve partnered with The Chrysalis Initiative to launch Erase the Line, a multiplatform campaign that provides Black women (and other disparate groups) with the tools to assess their cancer support, rate their care, and locate hospitals dedicated to equal treatment for Black women.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
Cannes Lions:
Shortlist: Sustainable Dev. Goals / Reduced Inequalities
Communication Arts Illustration Annual:
Award of Excellence: Digital Advertising / Technology
D&AD:
Shortlist: Future Impact / Initiative
London International Awards:
Silver, Health & Wellness - Craft: Art Direction
Silver, Poster: Use of Illustration
Bronze, Pharma & Medical: Social Responsibility/Awareness
The One Show:
Gold, Pharma: Craft / Art Direction
Silver, Pharma: Print
Silver, Health & Wellness: Craft / Art Direction
Merit, Health & Wellness: Print
ADC Annual Awards:
Merit, Design for Good / Illustration
Clio Health Awards:
Gold, Print / OOH Craft
Silver, Digital / Mobile
Bronze, Public Relations / Cause Related
Lürzer’s Archive:
Print Ad of the Week - Week 44/2021
MM+M Awards:
Titanium Award / Best in Show
Gold, Philanthropic/Purpose-Driven Campaign
The New York Festivals Health:
Gold, Pharma: Health & Disease Awareness Advocacy
Silver, Pharma: Products & Services Direct
Finalist, Pharma: Out of Home



FEATURED ON
—
Lürrzer's Archive - Piece 1& Piece 2 & Piece 3 & Piece 4 & Piece 5

It won’t have escaped your attention that politics in the U.S. consists mainly of men voting with their man brains on behalf of women. Nor will it have escaped your attention that the U.S. Supreme Court overturned Roe v. Wade, a decision that represents a monumental setback to women’s reproductive rights.

But when it comes to women’s bodies, men are anything but experts.

To expose this, I cofounded Roe v. Bros, a comedy content brand with a call to action for women to vote on November 8th and reclaim their reproductive rights.

Launching one week before election day, we posted daily doses of bro logic and birth control on TikTok, Instagram, and Twitter, amassing a huge following with over 120M views combined.

The game show attracted global attention, becoming a tool for advocacy, cultural change, and digital education, and hopefully helping women reclaim their rights.

ROLE
—
Co-founder, Creative Lead

RECOGNITION
—
8th Annual Shorty Impact Awards:
Winner, Healthcare & Pharma
Winner, Call To Action
Winner, Educate
Finalist, Social Movement Campaign
Audience Honor in Educate

FEATURED ON
—
NY Post
MM+M Top 10 Health Videos That Went Viral On TikTok In 2022
Mama Doctor Jones - ObGyn Reacts
Newstalk 1010 - National Canadian Radio Show
Yahoo! Life
Boing Boing
Harper’s Bazaar UK
Wonderzine Moscow RUS
Heres The Thing
Der Landbote Switzerland
People
Hypebae
Reddit
Cosmopolitan France
HuffPost France
SheKnows
Comic Sands
Bust
Mother.ly
Head Topics
Bored Panda
Scary Mommy
The Focus
Kairos - Rutgers University
Hello Clue - partnership article
Scoop Upworthy

On World Psoriasis Day, we released The Last Plaque, an animated short film that takes viewers into a utopian future where plaque psoriasis no longer exists. With a glimpse into what a world without psoriasis looks like, we can start to fully understand the emotional toll of the disease, empathize with sufferers, and grasp the importance of finding a cure.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
Communication Arts Illustration Annual:
Award of Excellence: Motion / Health
ADC Annual Awards:
Merit, Illustration / Animation
ARFF Paris // International Awards:
Official Selection
New York Shorts International Film Festival:
Official Selection
Cinequest Filme & VR Festival:
Official Selection

FEATURED ON
—
Lürrzer's Archive - Piece 1 & Piece 2
Stash Magazine

Politicians follow in the wake of every mass shooting with a barrage of tweets and prayers. Yet, time after time, they actively prevent sensible gun laws from being passed.

So, we launched Laws Not Tweets, an online tool that highlights congressional hypocrisy while making it easy for people to contact their elected representatives and even set a reminder to vote them out on election day.

ROLE
—
Co-Founder, Creative Lead

RECOGNITION
—
Communication Arts Advertising Annual:
Award of Excellence, Public Service / Politics / Social Issues
Hatch Awards:
Silver, Cause-Related Marketing Campaign
Silver, Print: Posters Campaign
Silver, Website: Non-Profit
Merit, Print: Posters Single Entry
MITX Awards:
Winner, Cause / Nonprofit & Government Marketing

FEATURED ON
—
The Boston Globe
Luerzer's Archive - Piece 1 & Piece 2

Lyme disease is a chronic condition caused by bacteria transmitted by ticks. Its long-term effects can be widespread and debilitating.

Ticks are quickly moving from the woods to our neighborhoods, and Black and Brown urban communities are most at risk because the tell-tale sign of a tick bite—the red rash—is more challenging to spot on dark skin. So that population often ends up misdiagnosed and with untreated, severe Lyme disease.

Making matters worse, almost no documentation exists currently in textbooks or online to help doctors and patients recognize rashes on darker skin tones. This left us asking: how do we raise awareness among city-dwellers and improve Lyme diagnosis rates in people of color?

We knew we needed to defuse this ticking Lyme bomb. So we partnered with the nonprofit Global Lyme Alliance to create The Lyme Bomb Detector— the first smartphone tool enabling earlier detection of Lyme rashes on Black and Brown skin and more accurate identification of the disease overall.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
The One Show:
Shortlist, Fusion Pencil
Shortlist, Innovation in Pharma
D&AD:
Shortlist, Future Impact / Initiative
Clio Health Awards:
Bronze, Early-Stage Prototype Innovation
London International Awards:
Bronze, Pharma & Medical Prototype
MM+M:
Shortlist, Health-Tech Innovation
Shortlist, Use of Data / Analytics
Shortlist, Purpose-Driven Campaign

Tackling ageism in the workplace. One scoop of ice cream at a time.

ROLE
—
Creative Lead, Art Director

RECOGNITION
—
In-Book D&AD Awards

Fighting Duchenne starts with unleashing your inner beast.

Duchenne muscular dystrophy (DMD) is an incurable and fatal genetic disorder that affects one in 5,000 newborns—primarily boys—and gradually weakens the body’s muscles. Children with Duchenne, like Conner Curran, are robbed of their ability to walk, breathe, and even smile.

Like many rare diseases, government funding is low, so Conner’s parents started a charity, Kindness Over Muscular Dystrophy, to help raise awareness of the disease and funds for research.

This is the story of how we helped one organization go “beast mode” on muscular dystrophy.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
Clio Health Awards:
Shortlist, Public Relations / Special Event / Activation
The Manny Awards:
Best Rare Disease Campaign
MM+M Awards:
Silver, Health Advocacy / Affairs / Public Policy
Med Ad News Manny Awards:
Best Rare Disease Campaign
Graphis Annual:
Silver, Print/Healthcare

To further establish Intouch Group as a creative powerhouse in the industry, we’ve introduced the #NextMakers: a series of animated idents that show how we're mixing data, tech, strategy, and creativity to create what's NEXT.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
MM+M Awards:
Silver, Agency Branding Campaign

A curated selection of award-winning pharma projects I’ve had the opportunity to participate in.

The RAM 1500 Outdoorsman is a special edition truck designed with unique features to support any hunting activity — big game, small game, waterfowl, or fishing — and it needed a unique product demo to reflect that.

Enter Built for the Hunt, an immersive digital experience that showcases the skills, tools, and values of the modern hunter — the same qualities that RAM embodies in the Outdoorsman.

Users can compare hunter and truck from three perspectives: deer, fishing, and waterfowl hunting. The site also aggregated a social contest, a charitable effort, and content from applicable brand partners such as Mossy Oak, Drury Outdoors, and Under Armour.

ROLE
—
Creative Lead, Art Director

RECOGNITION
—
Shortlist, MITX Awards - B2C Integrated Marketing

A visual-led print/OOH campaign to remind people that some things should never be shipped separately.


ROLE
—
Creative Lead, Art Director

RECOGNITION
—
Golden Award of Montreux
Wave Festival

FEATURED ON
—
Coloribus
Trend Hunter
Ads of The World
AdOfDaMonth
Adeevee
Advertolog

It's often said that everyone on the planet is connected by just a few connections—all we need is a little work to uncover them. And if you have Vivo Telecom’s phone plan, a few calls can put you in direct contact with Brazilian celebrity Grazi Massafera.

This was the campaign's premise, which went viral in a matter of days. Tasked with maintaining momentum online, we created a contest in which participants had to come up with phrases for the campaign’s main character to say to Grazi. The best answers could recreate the ending of the spot and receive a personalized response from Grazi.

In less than a week after launch, we received more than 40,000 unique messages, making the #HelloGrazi contest a Vivo's record holder for number of responses.

Five lucky winners saw their responses turned into a spot with Grazi Massafera. The 5-piece film series with alt endings initially debuted on social media but ended up being so successful that the client decided to air it on national television.

ROLE
—
Concept, Art Director