PRINT / OOH
CALLING ALL PREDATORS
We teamed up with Under Armour athlete Cameron Hanes to give one lucky outdoorsman the chance to accompany Cameron on an exclusive Elk hunting trip. Users were asked to post pictures that show their passion for the outdoors and outdoorsman spirit. Thousands of photo submissions resulted in monthly winners of partner prizes, and a grand prize winner of the hunting trip.
RAM HUNTS HUNGER
Additionally, we created a section on the site promoting Ram Hunts Hunger, a Ram Trucks partnership with Farmers & Hunters Feeding The Hungry that encourages hunters to donate a portion of their hunt to those in need. Enamelware dining sets were specially designed for the campaign to be given away to everyone who donated.
